Results tagged “social media”

Gary Vaynerchuk's "Crush It!" makes for a fast and easy read.

I read the book a couple of months ago over a couple of days, as I'd seen someone interviewing the author and it piqued my interest.

Vaynerchuk will never win a Nobel prize for literature, but his "voice" is genuine and full of energy.

Vaynerchuk rose to fame with his online TV show - Wine Library TV and in this book he talks about "cashing in on your passion".

Whether you're already running a business or thinking of starting one, "Crush It!" will probably give you some encouragement and ideas of how you can share your passion with others and make more money while doing it.

Vaynerchuk isn't a social media wannabe guru. He's actually built a real business using social media marketing. He's not a consultant trying to sell you his ideas - he's simply sharing his own experiences and passions, which makes it a lot more interesting and genuine.

Well worth reading.

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I came across The New Influencers more or less by accident while browsing Amazon's recommendations.

Social media, social networks and all the other related "buzzwords" are constantly evolving, so reading a book that was written a couple of years ago may seem like a strange choice. It isn't.

The New Influencers is worth reading for a number of reasons.

Apart from anything else it traces the evolution and provides some very interesting background to some of the key players.

It also gives some very interesting case studies of how business have tried to embrace social media. Not all of their efforts have met with success and this book does provide some very interesting insights into why some business failed to "get it" first time round.

Paul Gillin conducted interviews with a very broad range of people in preparation for this book and the stories that they tell make for a fascinating read.

If you are interested in marketing or social media, or maybe both, then I'd heartily recommend getting a copy of this book.