I came across The New Influencers more or less by accident while browsing Amazon's recommendations.
Social media, social networks and all the other related "buzzwords" are constantly evolving, so reading a book that was written a couple of years ago may seem like a strange choice. It isn't.
The New Influencers is worth reading for a number of reasons.
Apart from anything else it traces the evolution and provides some very interesting background to some of the key players.
It also gives some very interesting case studies of how business have tried to embrace social media. Not all of their efforts have met with success and this book does provide some very interesting insights into why some business failed to "get it" first time round.
Paul Gillin conducted interviews with a very broad range of people in preparation for this book and the stories that they tell make for a fascinating read.
If you are interested in marketing or social media, or maybe both, then I'd heartily recommend getting a copy of this book.
Social media, social networks and all the other related "buzzwords" are constantly evolving, so reading a book that was written a couple of years ago may seem like a strange choice. It isn't.
The New Influencers is worth reading for a number of reasons.
Apart from anything else it traces the evolution and provides some very interesting background to some of the key players.
It also gives some very interesting case studies of how business have tried to embrace social media. Not all of their efforts have met with success and this book does provide some very interesting insights into why some business failed to "get it" first time round.
Paul Gillin conducted interviews with a very broad range of people in preparation for this book and the stories that they tell make for a fascinating read.
If you are interested in marketing or social media, or maybe both, then I'd heartily recommend getting a copy of this book.
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The New Influencers